During 1970 the BSA
Advertising Department sent to dealers two folders containing details of BSA and Triumph promotional
products, either for showroom use or over the counter sales. Items such as baloons and pencils were free of charge,
regardless of the quantities ordered.
The end of the 1960's also saw dealers being issued
with a booklet that coincided with the introduction of BSA's new symbol in 1969, a red square encompassing a white circle.
This contained many suggestions for enhancing the appearance, both inside and out, of BSA dealers showrooms for the coming
decade, a selection of which are shown below.